UTAH ROOTS. RACING AMBITION.
Motorsport sponsorship with a purpose. We help grassroots drivers build a compelling offer—and connect businesses with racing partnerships that make sense.
Where racing ambition meets business opportunity.
↗01 / THE PARTNERSHIP
A good sponsorship starts with a business objective. We look at who you want to reach, what a driver can deliver, and whether the two actually fit.
Your racing story matters. So does what you can offer a business. We help turn your program into a clear sponsorship proposal, then pursue relevant opportunities.
For drivers aged 18+. Sponsorship is not guaranteed.
MORE THAN A DECAL
Start with the audience and the objective. Build the package around what the driver can genuinely deliver.
Car or kart placement, racewear and event presence—considered alongside the actual people a business wants to reach.
Agreed social posts, race updates and behind-the-scenes content that give the partnership a life beyond race day.
Where practical, driver appearances, business visits or promotional activities that connect the racing program to the sponsor.
Written deliverables, timing and agreed ways to document what was delivered. No invented reach or promised sales results.
Examples of possible deliverables. Each partnership is scoped individually and depends on driver capabilities and event permissions.
02 / OUR APPROACH
Thoughtful preparation, focused outreach, and a clear agreement. Work directly with founder Jake Stratton throughout the process.
Understand the racing program, the audience and the business objective. Start with what is real.
Define the opportunity, agree on deliverables, and approach businesses with a specific reason to care.
Put expectations in writing. The sponsor pays the driver directly; our commission follows payment.
INDEPENDENT BY DESIGN.03 / MEET STRATTY
Stratty Racing Agency was founded by Jake Stratton, who has competed in Utah karting and understands the commitment behind a racing season.
Our starting point is grassroots motorsport in Utah. The focus is straightforward: help drivers present a credible opportunity, and help businesses understand what a partnership could do for them.
04 / THE DETAILS
The practical side of working together.
No upfront fee, retainer or deposit under our current model. Stratty invoices the driver for 20% of sponsorship money we secure, only after the driver receives it. For example, on a $2,000 sponsorship, our commission is $400 and the driver keeps $1,600. The written agreement defines the scope and terms.
Under our current model, the business pays its agreed sponsorship amount directly to the driver. Stratty’s 20% commission is paid by the driver; there is no separate agency fee charged to the sponsor.
We're starting with karting in Utah and expanding into all forms of racing. Drivers must be 18 or older and able to follow through on sponsor commitments. Businesses should have a clear objective and a willingness to explore whether a racing partnership fits.
No. Sponsor interest depends on the fit, offer, timing and business budget. We build proposals and pursue opportunities, but cannot guarantee funding, audience size, sales or a particular return.
We start with a conversation. A driver representation agreement is signed before sponsor introductions. Partnership deliverables and payment terms are then agreed in writing. Any relevant conflict is disclosed, and you have the opportunity to review agreements before signing.
A large following is not the only consideration. Location, audience relevance, professionalism, available content and the ability to deliver a useful partnership all matter. We will assess the opportunity honestly.
05 / START A CONVERSATION
Tell us a little about your business or racing program. We’ll start with the opportunity, not a sales pitch.
[email protected] ↗Utah-based · Working directly with Jake Stratton